McFit Is Renovating Gyms, With Strength Training, Women-Only Fitness at the Core

A popular European fitness club has launched a “modern challenge,” with changes that reflect the latest trends in personal fitness.

As the European fitness market sees increasing growth in membership and revenue with an estimated number of 100 million gym members by 2030, McFit clubs across Germany and Austria continue to modernization up to an undisclosed amount of “three million euros.”

RSG Group, the Berlin-based fitness company that owns McFit, says the “latest offensive” is aimed at promoting a “complete training experience” that supports new forms of exercise and offers members of the women’s group is a place for high-intensity training in a special way.

McFit is one of RSG’s many brands, which includes a portfolio that includes Gold’s Gym, John Reed and boutique fitness brand John & Jane’s.

The “back to basics” renovation (called McFit – The Original) started at the brand’s gym in Heilbronn and Vienna and will continue in its Munich, Cologne, Rhine-Main and Hamburg locations.

“Our McFit brand has a tradition of more than 25 years,” RSG Group CEO Dr. Jobst Müller-Trimbusch said. “When Rainer Schaller opened the first McFIT studio in Würzburg in 1997, he pioneered the principle of discounting in the fitness industry. Over the years, the brand has constantly evolved and improved, becoming the most popular fitness brand in Germany. ”

He added: “We want to continue Rainer’s legacy but also set our own sights.”

Strength Training Techniques, Women Only Gyms

The new aesthetic includes steel, concrete and wood for a modern yet vibrant and inviting tone, a tennis table and a revamped space for female strength trainers.

McFit equips the extended area with a squat booster, standing squat, glute booster rack and functional equipment. Some McFit locations will offer a “studio within a studio” model for its female members, who can access the training space with a female changing room.

McFit members will also have access to high-quality treadmills, treadmills, cross trainers, stationary and recumbent bikes, as well as a functional training area with hubs. exercise, air bikes, rowing ergometers, glute booster racks and exercise towers. The new gymnasium will offer members up to 25 classes each week.

As an added bonus for McFit members, the gyms will offer refreshing drinks at a station with still and sparkling water and a variety of flavors.

“In a general modern way, we are developing our studios and thus adapting to the changing needs of our members,” RSG Group CEO Hagen Wingertzahn said. “With a new look and feel, improved training concepts and new ideas, we are opening the next chapter of McFit and positioning ourselves for the future.”

The (growing) European Fitness Market is Strong

Elsewhere in Europe, Basic-Fit, the continental high-quality, low-cost (HVLP) fitness chain, recently bought more than 40 McFit clubs in Spain, which will be converted to Basic-Fit . The deal marked RSG Group’s exit from the Spanish market.

The European group space saw significant activity in 2023, including the completion of 12 major M&A deals that reflect investor interest in brick-and-mortar gyms, according to the Market Report of 2024 Health and Behavioral Europe.

Boutique fitness is also making headway in the hot European fitness market.

Xponential Fitness Club Pilates – a Pilates development concept that has grown to more than 1,000 studios worldwide – is expanding in Germany and is eyeing Austria and the Netherlands for future growth .